Ski tourism and web marketing strategies: the case of ski resorts in France and Spain

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dc.contributor.authorCristóbal Fransi, Eduard
dc.contributor.authorDaries Ramón, Natalia
dc.contributor.authorSerra-Cantallops, Antoni
dc.contributor.authorRamón-Cardona, José
dc.contributor.authorZorzano, Maria
dc.date.accessioned2018-10-11T09:06:47Z
dc.date.available2018-10-11T09:06:47Z
dc.date.issued2018
dc.description.abstractThe impacts of climate change are affecting ski tourism in Europe’s southernmost ski resorts, such as those in France, and Spain. This is leading to changes in the scheduling of activities which, in turn, imply changes in how ski resorts are managed. The main aim of this work is to analyze whether ski resort websites are developing an effective marketing strategy and if they are adapted to e-commerce and the needs of contemporary society, including the adaptations needed to better face climate change and the stagnation the sector is suffering. In order to achieve this, we have developed a model to analyze ski resort websites; it is based on web content analysis, taking four factors into account: information, communication, e-commerce, and additional functions. We will, secondly, apply the eMICA (Extended Model of Internet Commerce Adoption) methodology to analyze the maturity of such e-commerce activities in ski tourism. Fifty-two ski resorts in Spain and 173 in France were analyzed. Results show that, while alpine ski resorts in general, and those in France in particular, are better prepared, resorts still have to facilitate more effective communication and interaction with their target public. A minority of resorts provide information on environmental certifications and snowmaking.ca_ES
dc.description.sponsorshipThis work was supported by the Spanish Ministry of Economy, Industry and Competitiveness [Grant id.: TURCOLAB ECO2017-88984-R].ca_ES
dc.identifier.doihttps://doi.org/10.3390/su10082920
dc.identifier.idgrec027626
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/10459.1/64866
dc.language.isoengca_ES
dc.publisherMDPIca_ES
dc.relationinfo:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-88984-R/ES/ANALISIS TURISTICO DE LAS PLATAFORMAS DE ALOJAMIENTO COLABORATIVO EN DESTINOS ESPAÑOLES A TRAVES DE CONTENIDO GENERADO POR LOS USUARIOS Y OTRAS FUENTES EN LINEA/
dc.relation.isformatofReproducció del document publicat a https://doi.org/10.3390/su10082920ca_ES
dc.relation.ispartofSustainability, 2018, vol. 10, núm. 8, 2920ca_ES
dc.rightscc-by (c) Eduard Cristóbal Fransi et al., 2018ca_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_ES
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectSki tourismca_ES
dc.subjectE-commerceca_ES
dc.subjectWeb content analysisca_ES
dc.subjectSki resortca_ES
dc.titleSki tourism and web marketing strategies: the case of ski resorts in France and Spainca_ES
dc.typeinfo:eu-repo/semantics/articleca_ES
dc.type.versioninfo:eu-repo/semantics/publishedVersionca_ES
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