Llibres / Capítols de llibre (Economia i Empresa)

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Now showing 1 - 5 of 8
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    Open Access
    Where You Sleep Tells What You Care About
    (Springer, 2023) Mariné Roig, Estela; Daries Ramón, Natalia; Martín Fuentes, Eva; Ferrer Rosell, Berta
    Online reviews are valuable sources of information that can help other tourists gain an idea of the destination they seek. The aim of this research is to examine what types of content is reviewed by hotel guests and Airbnb guests in two of the main urban tourist cities in Spain (Barcelona and Madrid) to distinguish content between the destination where the accommodation is located and to observe variations on users of these platforms when they write reviews. Comparing more than one million reviews posted on TripAdvisor and Airbnb through compositional data analysis (CoDa), results show that there are different patterns between Barcelona and Madrid and between their accommodation mode according to the reviews. This study can help researchers and managers know what useful information can be extracted from online travel reviews.
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    Open Access
    Destination image analytics through traveller-generated content
    (University of Queensland, 2021) Mariné Roig, Estela
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    Open Access
    User-generated content in tourism
    (University of Queensland, 2021) Martín Fuentes, Eva
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    Open Access
    Compositional analysis of tourism-related data
    (University of Queensland, 2021) Ferrer Rosell, Berta
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    Open Access
    Developing Digital Literacy for Teaching and Learning
    (Springer, 2022) Marín, Victoria I.; Castañeda, Linda
    Digital literacy is a critical competence for empowering citizenship in a digital world. It has become a key element in teaching and learning across the different educational stages that has been addressed since the last decade of the twentieth century within the field of open, distance, and digital education. The literature so far has not agreed on a common definition, but multiple international, national, and even local, frameworks exist to foster digital literacy and to evaluate and certificate it, especially with a focus on educators and students in different educational levels, but also with the citizen perspective. These frameworks are reviewed in this chapter, along with the evolution and conceptualization of digital literacy and some strategies to foster digital literacy in different educational sectors, with a focus on the educator as a key player in this fostering action. The most remarkable challenges for developing digital literacy for teaching and learning include the same conception of digital literacy, which is multiple and situated, the digital divide and the actual consideration of digital literacy as a social practice. Being digital literacy a transversal competency nowadays, clear implications for education can be drawn, such as reshaping organizations to the digital conditions, thinking on digital literacy as a collective effort, and enriching the global discourse through diversity in debates.