Llibres / Capítols de llibre (Economia i Empresa)
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- ItemOpen AccessAnalysis of Sentiments in Airbnb Experiences(Springer, 2025) Marti-Ochoa, Julia; Ferrer Rosell, Berta; Martín Fuentes, EvaThe rapid advancement of digital technology has significantly transformed the tourism industry, particularly through peer-to-peer (P2P) platforms like Airbnb, which offer personalised travel experiences. In this evolving landscape, it becomes increasingly important to analyse the sentiments conveyed in user-generated content (UGC), as they provide valuable insights into customer perceptions and preferences. This study examines the sentiments expressed by tourists in reviews of Airbnb experiences, across four major Spanish cities (Barcelona, Madrid, Valencia, and Seville) and global online experiences. The research employs sentiment analysis using the Vader method, integrated with compositional data analysis (CoDa), to quantify and compare the emotional content of these reviews. A total of 182,743 reviews were analysed across 385 experiences. The findings reveal that online and in-person experiences generate different balances of positive and negative sentiments, with categories such as cooking and art & culture eliciting higher positive sentiment. Additionally, a correlation was found between higher ratings and positive sentiments, while higher prices and longer durations were associated with more negative sentiments. These insights are crucial for optimizing experience offerings and improving customer satisfaction on platforms like Airbnb.
- ItemOpen AccessAn economic approach to photovoltaic microgeneration(Edward Elgar Publishing, 2023) Mir, PereThis chapter addresses the socioeconomic dimension of residential micro-generation, illustrating it with an empirical focus on Spain. This is a possibility which was created by the enormous reduction in the prices of photovoltaic equipment which started in 2008. The chapter provides a general classification of PV plant, identifies the six factors that influence the design and management of a residential plant (illustrated with a real case) and defines and discusses the three criteria used for the economic evaluation of micro-generation, namely, the rate of return, the avoided cost and the influence of some heuristics (such as social imitation and sufficient satisfaction) that trigger it.
- ItemOpen Access"¡Me tocó!": panorama y opiniones de la docencia y de la evaluación de contenidos en inglés en la Universidad de Lleida(Ediciones Complutense, 2025-01) Mancho Barés, Guzmán; Martorell, Ingrid; Ferrer Rosell, BertaLa docencia universitaria en inglés es uno de los medios con el que una universidad acomete acciones de internacionalización a través de las lenguas, en la medida que posibilita la movilidad y asegura que el estudiantado internacional cuya lengua franca es el inglés tenga asignaturas que escoger. Sin embargo, la discusión acerca de si la docencia en inglés sirve o no para preparar lingüísticamente al estudiantado local sigue abierta, ya que algunos estudios afirman que las universidades carecen de profesorado suficientemente calificado para garantizar la viabilidad de dicha docencia. El objetivo del estudio es aportar datos concretos de la docencia en inglés en la Universidad de Lleida, así como conocer las opiniones del profesorado acerca de la implementación de este tipo de docencia. Para ello se administró una encuesta al profesorado que impartió clases en inglés durante el curso 2021-22. Los resultados muestran que la mayoría de este profesorado pertenece al cuerpo de profesorado permanente. También el profesorado generalmente se muestra satisfecho con su docencia en inglés. Entre las valoraciones negativas destaca la baja capacitación lingüística en inglés del alumnado local y la falta de reconocimiento docente por parte de la institución, en tanto que no se computan créditos adicionales. El estudio también resalta los principales retos de la docencia en inglés: la necesidad de ofrecer formación continua y sostenible al profesorado, así como la falta de incentivos y de regulación de procesos de contratación de profesorado no permanente para impartir docencia en inglés.
- ItemOpen AccessAssessing Tourists’ Perception of ‘Smartness’ in a Destination: A Case Study of Tenerife Island(Springer, 2024) Mesegue-Basallo, Miquel Armand; Marti-Ochoa, Julia; Ferrer Rosell, Berta; Martín Fuentes, EvaSmart Tourism Destinations (STDs) have been presented as a key element to boost the tourism sector and keep it adapted to the changing needs of governments, local inhabitants and tourists. The Spanish government launched the STDs’ Network in 2013 to adapt Spanish tourist destinations to evolving needs. The program aims to create customized, accessible experiences using technology and innovation while ensuring sustainability. To be recognized as a STD, destinations must meet 80% of requirements set, classified into governance, innovation, technology, universal accessibility, and sustainability. The study aims to examine tourists’ awareness of the smart characteristics of destinations, by analyzing user-generated content. The data collection focuses on Tenerife Island's top attractions and includes reviews from the English section of TripAdvisor's “things to do” category. The analysis reveals changes in tourists’ comments and highlights that tourists are aware of some indicators and objectives such as accessibility. The article sheds light on the concept of STDs and their implications for the tourism industry.
- ItemOpen AccessBig Data and Business Intelligence in Cruise Destinations(Springer, 2024) Espinet, Josep Maria; Mulet-Forteza, Carles; Ferrer Rosell, BertaThe aim of this research is to analyse the potential of Big Data and Business Intelligence in cruise destinations. This potentiality is faced from a managerial view management but also from a sustainable view management. Although the cruise industry is very small in relation to all tourism activity, in the places where ships embark/disembark or in the ports of call it has a large economic impact. The study focuses on the challenges and opportunities of big data and Business Intelligence differentiating between ports of embarkation/disembarkation and ports of call. This is conceptual research that makes a set of proposals for the application of Big Data and Business Intelligence based on the information that a cruise destination may have available.