New approaches to communication teaching in the Spanish university: analysis of competencies associated with the field of Global Communication Studies

dc.contributor.authorRoca-Cuberes, Carles
dc.contributor.authorVentura, Rafael
dc.date.accessioned2024-11-15T18:35:26Z
dc.date.available2024-11-15T18:35:26Z
dc.date.issued2017
dc.date.updated2024-11-15T18:35:26Z
dc.description.abstractThe definition of the concept of Global Communication Studies (GCS) is still evolving, especially when it comes to their establishment as a new formal area of education regulated by the university system. As GCS cover a very wide range of communication-related issues, it is necessary to demarcate their scope to differentiate them from studies of journalism, public relations, advertising and audiovisual communication, and to place special emphasis on learning competencies. Methods. A survey was applied to a sample of 266 communication professionals, teachers and students to assess, through a 5-point Likert scale, the degree of importance given to 62 competencies associated with the exercise of their professional activities. Results and discussion. The survey results point to a formulation of GCS that is less associated with the technical aspects of the communication sector, and more strongly linked to the political and sociological aspects of communication. There is also a generalised trend towards the positive assessment of autonomous learning.
dc.description.abstractEl concepto de Estudios de Comunicación Global, o Global Communication Studies (GCS), está en vías de definición, sobre todo a la hora de constituirlos como una nueva área de educación formal reglada por el sistema universitario. Al abarcar todo un rango de cuestiones de la Comunicación con demasiada amplitud se hace necesario delimitar su alcance para diferenciarlos de los estudios de periodismo, relaciones públicas, publicidad y comunicación audiovisual, haciendo especial énfasis en las competencias de aprendizaje. Metodología. Se realiza un encuesta a 266 participantes: profesionales, docentes y estudiantes del área de la Comunicación, en la cual se les pide valorar el grado de importancia otorgado a 62 competencias mediante una escala Likert de 5 puntos. Resultados y discusión. Los resultados de la encuesta apuntan a una formulación de los GCS menos vinculados con los aspectos técnicos del sector de la comunicación, pero más fuertemente vinculados con los aspectos políticos y sociológicos de la comunicación. Se observa también una tendencia generalizada que apunta a la valoración positiva del aprendizaje autónomo.
dc.description.sponsorshipThis article is the product of the teaching innovation project titled “Evaluation and restructuring of the communication studies of the UPF” (2014EMQ2 007), funded by Catalonia’s Agency for the Management of University and Research Grants (AGAUR - Generalitat de Catalunya) within the framework for Strategic academic projects to improve quality, efficiency and internationalisation (EMQEI).
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.4185/RLCS-2017-1234
dc.identifier.idgrec034942
dc.identifier.issn1138-5820
dc.identifier.urihttps://repositori.udl.cat/handle/10459.1/466940
dc.language.isoeng
dc.publisherHistoria de los Sistemas Informativos
dc.relation.isformatofReproducció del document publicat a https://doi.org/10.4185/RLCS-2017-1234
dc.relation.ispartofRevista Latina de Comunicación Social, 2017, núm. 72, p. 1554-1565
dc.rightscc-by-nc-nd (c) Roca-Cuberes et al., 2017
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectCommunication
dc.subjectProfessional competences
dc.subjectAcademic and social competences
dc.subjectUniversity students
dc.titleNew approaches to communication teaching in the Spanish university: analysis of competencies associated with the field of Global Communication Studies
dc.title.alternativeNuevos planteamientos de formación universitaria en Comunicación en España: análisis de las competencias asociadas al ámbito de los Estudios de Comunicación Global
dc.typeinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/publishedVersion
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