Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts

dc.contributor.authorMariné Roig, Estela
dc.date.accessioned2023-01-11T12:10:35Z
dc.date.available2023-01-11T12:10:35Z
dc.date.issued2021
dc.description.abstractThe relationships between destination image and tourist satisfaction and loyalty have been studied extensively through surveys. This study aims to measure these constructs through big data analytics by going one step further in a line of research undertaken 8 years ago. The data source is content generated by travelers and shared on social media regarding the 10 districts of the city of Barcelona (Catalonia): more than 750,000 online travel reviews (OTRs) hosted on the Airbnb platform. This study also explores a relationship demonstrated by numerous researchers through surveys: the impact of destination image on tourist loyalty through satisfaction. However, the results are not satisfactory due to the great weight of the lodging price variable that unbalances the relationship. For example, the first district in the ranking of cognitive image categories is also the first in the ranking of average scores and of positive feelings and moods. However, the last two districts in the ranking of cognitive categories are the first in the rankings of satisfaction, positive recommendations, and cheaper prices. Additionally, the findings show that the location of the accommodation significantly determines the theme of the OTR narrative. Moreover, the results confirm previous studies on the exaggerated positivity of peer-to-peer accommodation scores: only 0.92% of 15,625 rated properties had negative overall scores.ca_ES
dc.description.sponsorshipThis research was funded by Spanish Ministry of Science, Innovation and Universities, [Grant id.: ECO2017-88984-R] within the project: Tourism analysis of peer-to-peer accommodation platforms in Spanish destinations through user-generated content and other online sources (TURCOLAB).ca_ES
dc.identifier.doihttps://doi.org/10.3390/tourhosp2010004
dc.identifier.idgrec031791
dc.identifier.issn2673-5768
dc.identifier.urihttp://hdl.handle.net/10459.1/85216
dc.language.isoengca_ES
dc.publisherMDPIca_ES
dc.relationinfo:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-88984-R/ES/ANALISIS TURISTICO DE LAS PLATAFORMAS DE ALOJAMIENTO COLABORATIVO EN DESTINOS ESPAÑOLES A TRAVES DE CONTENIDO GENERADO POR LOS USUARIOS Y OTRAS FUENTES EN LINEA/ca_ES
dc.relation.isformatofReproducció del document publicat a https://doi.org/10.3390/tourhosp2010004ca_ES
dc.relation.ispartofTourism and Hospitality, 2021, vol. 2, núm. 1, p. 62-78ca_ES
dc.rightscc-by (c) Estela Mariné Roig, 2021ca_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_ES
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectOnline destination imageca_ES
dc.subjectSemiotic aspectca_ES
dc.subjectVisitor satisfactionca_ES
dc.subjectTourist loyaltyca_ES
dc.subjectBig data analyticsca_ES
dc.subjectNatural language processingca_ES
dc.titleMeasuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districtsca_ES
dc.typeinfo:eu-repo/semantics/articleca_ES
dc.type.versioninfo:eu-repo/semantics/publishedVersionca_ES
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