Influence of Service Valuation and Package Cost on Market Segmentation: The Case of Online Demand for Spanish and Andorra Ski Resorts
MetadataShow full item record
Ski resorts are important tourist resources in mountain areas. They have a high impact on the environment but also on the development of the territory. Corporate social responsibility management plays an important role in influencing consumer purchasing behavior. This research seeks to understand the behavior of ski tourists and to classify them. Approximately 50,000 online purchases of tourist packages to ski resorts in Spain and Andorra are analyzed in order to describe the different segments of demand in these resorts through a latent class model. The tourists’ age and previous experience, the type of accommodation, and the season—among other variables—are considered to clarify the different classes. Six different segments were found. Some relevant results for the online ski-package market are highlighted, such as the influence of skier’s expenditure on service valuation. Managerial implications, limitations of this study and recommendations for future research are also discussed.
Is part ofSustainability, 2021, vol. 13, núm. 5, 2938
European research projects
The following license files are associated with this item:
Showing items related by title, author, creator and subject.
Cristóbal Fransi, Eduard; Daries Ramón, Natalia; Ferrer Rosell, Berta; Mariné Roig, Estela; Martín Fuentes, Eva (2020-03-02)In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to ...
Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses Daries Ramón, Natalia; Cristóbal Fransi, Eduard; Ferrer Rosell, Berta (MDPI, 2021)As a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available ...
Cristóbal Fransi, Eduard; Hernández Soriano, Francisco; Ferrer Rosell, Berta; Daries Ramón, Natalia (MDPI, 2019)The sharing economy has become a new socioeconomic activity that allows the co-creation, production, distribution and consumption of goods and services between individuals, driven by Web 2.0 and e-word of mouth. How these ...