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dc.contributor.authorDaries Ramón, Natalia
dc.contributor.authorCristóbal Fransi, Eduard
dc.contributor.authorFerrer Rosell, Berta
dc.description.abstractAs a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available online, just as consumers do in making decisions about any resource. Thus, in our study, we sought to profile the internet presence of golf courses in Catalonia, as well as the maturity of their e-commerce. To that end, we developed an integrated model for analysing the websites of golf courses: one based on web content analysis and structured with four dimensions (i.e., information, communication, e-commerce and additional functions) and the phases of the extended model of internet commerce adoption (eMICA). Applied to all golf courses in Catalonia that operate websites, the model revealed that, despite the sport’s great importance to the local economy and tourism, the golf courses do not have an adequate online presence or sufficient platforms for communication. The present work includes information on its theoretical contribution, implications for management, limitations and future lines of research.ca_ES
dc.description.sponsorshipThis work was supported by the Spanish Ministry of Economy, Industry and Competitiveness (Grant I.D.: TURCOLAB ECO2017-88984-R). Acknowledgments: The authors acknowledge the support of the Catalan Government for the accreditation as Consolidated Research Group TURESCO (2017 SGR 49). Laura Puig-Prim is also thanked for the work done in data collection.ca_ES
dc.relation.isformatofReproducció del document publicat a
dc.relation.ispartofJournal of Theoretical and Applied Electronic Commerce Research, 2021, vol. 16, núm. 3, p. 542–561ca_ES
dc.rightscc-by (c) Daries et al., 2021ca_ES
dc.subjectGolf courseca_ES
dc.subjectSports tourismca_ES
dc.subjectWeb content analysisca_ES
dc.titleImplementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Coursesca_ES

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