Tourism Surveying from Social Media: The Validity of User-Generated Content (UGC) for the Characterization of Lodging Rankings
The aim of the thesis is to determine whether online User-Generated Content (UGC) within the lodging industry validates the ranking system of any accommodation property or platform in order to create an international hotel classification system that could categorize any type of accommodation based on different variables.
Journal or Serie
European Journal of Tourism Research, 2019, vol. 21, p. 143-147