Industrial Heritage 2.0: Internet Presence and Development of the Electronic Commerce of Industrial Tourism
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Date
2020
Authors
Cristóbal Fransi, Eduard
Daries Ramón, Natalia
Martín Fuentes, Eva
Montegut Salla, Yolanda
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Abstract
The role that information and communication technologies (ICTs) play in business
management is currently a topic of increasing interest. Web 2.0 has emerged as an important source
of innovation that contributes to organizational performance and improving the competitiveness
of the tourism industry. However, evidence has been found that the tourism industry encounters
difficulties when it comes to adopting these technologies and effectively applying them to e-commerce.
The aim of this study is to analyze whether the websites belonging to industrial tourism facilitate
effective communication with their target audiences. To this end, we propose and implement a
model for analyzing websites based on the content analysis technique, considering the dimensions of
information, communication, e-commerce, and additional Functions. This model is applied to 128
tourism resources in Catalonia with the aim of identifying opportunities arising from the use of Web
2.0 tools and addressing identified weaknesses and thus enabling more competitive management in
the industry
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Sustainability, 2020, vol.12, núm. 15, 5965