Industrial Heritage 2.0: Internet Presence and Development of the Electronic Commerce of Industrial Tourism

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2020
Author
Cristóbal Fransi, Eduard
Daries Ramón, Natalia
Martín Fuentes, Eva
Montegut Salla, Yolanda
Suggested citation
Cristóbal Fransi, Eduard; Daries Ramón, Natalia; Martín Fuentes, Eva; Montegut Salla, Yolanda; . (2020) . Industrial Heritage 2.0: Internet Presence and Development of the Electronic Commerce of Industrial Tourism. Sustainability, 2020, vol.12, núm. 15, 5965. https://doi.org/10.3390/su12155965.
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Abstract
The role that information and communication technologies (ICTs) play in business management is currently a topic of increasing interest. Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the competitiveness of the tourism industry.
However, evidence has been found that the tourism industry encounters difficulties when it comes to adopting these technologies and effectively applying them to e-commerce. The aim of this study is to analyze whether the websites belonging to industrial tourism facilitate effective communication with their target audiences. To this end, we propose and implement a model for analyzing websites based on the content analysis technique, considering the dimensions of information, communication, e-commerce, and additional Functions. This model is applied to 128 tourism resources in Catalonia with the aim of identifying opportunities arising from the use of Web 2.0 tools and addressing identified weaknesses and thus enabling more competitive management in the industry
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http://hdl.handle.net/10459.1/69494
DOI
https://doi.org/10.3390/su12155965
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Sustainability, 2020, vol.12, núm. 15, 5965
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cc-by (c) Cristonal Fransi et al., 2020
Except where otherwise noted, this item's license is described as cc-by (c) Cristonal Fransi et al., 2020