Sustainable tourism marketing
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In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue
has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.
Is part ofSustainability, 2020, vol. 12, núm. 5, p. article 1865
European research projects
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Daries Ramón, Natalia; Cristóbal Fransi, Eduard; Ferrer Rosell, Berta; Mariné Roig, Estela (Omnia Science, 2018)Purpose: The main aim of this research is to characterize the tourists visiting top-level restaurants to ascertain the profile of this type of customer, their behaviour and their influence on the destinations where they ...
Posturing or enjoying the gastronomic experience? Effects of reputation and experience in the recommendation of upscale restaurants Daries Ramón, Natalia; Ferrer Rosell, Berta; Cristóbal Fransi, Eduard; Mariné Roig, Estela (Universidad de Murcia, 2018)This study has developed an explanatory model based on the theory of motivation related to the possibility of obtaining reputation and recognition for consuming high-end gastronomy and to the enjoyment of the gastronomic ...
Mariné Roig, Estela; Ferrer Rosell, Berta; Daries Ramón, Natalia; Cristóbal Fransi, Eduard (MDPI, 2019)Culinary or gastronomic tourism has become one of the main exponents of cultural tourism and a key element of a destination’s image identity. Since travellers consult and produce online travel reviews (OTR) before and ...