Energy flexible buildings through smart demand-side management (DSM) or smart demand response (DR) using efficient energy storage, are currently one of the most promising options to deploy low-carbon technologies in the electricity networks without the need of reinforcing existing networks. Although, many ignore the potential, economic and energetic benefits these alternatives could hold for buildings, users and tariffs. In the study carried out a control system of demand management measures is analyzed, based on the use of the buildings' thermal mass as thermal storage (preheating, precooling and night ventilation). This demand management system is analyzed in five existing residential buildings in the so-called reference scenario (construction, user and current prices). Subsequently, comes the analysis of the optimal manage- ment strategy choice from the system, when facing changes in the housings' constructive characteristics and electric tariffs. The dynamism of the management system stands out from the results achieved, as well as the de- pendence of the possible strategy choices on the climate zones. In the reference situation, the maximum economic savings obtained after the implementation of the management system correspond to 3.2% for heating and 8.5% for cooling. In this same manner, when the buildings are previously rehabilitated, the savings can double even generating energy savings. Finally, it can be concluded that the low installation costs of these measures make them a winning solution, as long as the electric pricing and user behavior allow the required flexibility.