Destination image analytics through traveller-generated content
MetadataShow full item record
The explosion of content generated by users, in parallel with the spectacular growth of social media and the proliferation of mobile devices, is causing a paradigm shift in research. Surveys or interviews are no longer necessary to obtain users' opinions, because researchers can get this information freely on social media. In the field of tourism, online travel reviews (OTRs) hosted on travel-related websites stand out. The objective of this article is to demonstrate the usefulness of OTRs to analyse the image of a tourist destination. For this, a theoretical and methodological framework is defined, as well as metrics that allow for measuring different aspects (designative, appraisive and prescriptive) of the tourist image. The model is applied to the region of Attica (Greece) through a random sample of 300,000 TripAdvisor OTRs about attractions, activities, restaurants and hotels written in English between 2013 and 2018. The results show trends, preferences, assessments, and opinions from the demand side, which can be useful for destination managers in optimising the distribution of available resources and promoting sustainability.
Is part ofSustainability, 2019, vol. 11, núm. 12, p. 1-23
European research projects
Except where otherwise noted, this item's license is described as cc-by (c) Mariné Roig, Estela, 2019
Showing items related by title, author, creator and subject.
Mariné Roig, Estela (MDPI, 2017)In recent years, mobile phones and access points to free Wi-Fi services have been enhanced, which has made it easier for travellers to share their stories, pictures, and video clips online during a trip. At the same time, ...
Measuring the gap between projected and perceived destination images of Catalonia using compositional analysis Mariné Roig, Estela; Ferrer Rosell, Berta (Elsevier, 2018)Tourist destination image (TDI) is considered crucial when planning a trip. The aim of this paper is to propose a methodology to analyse and measure the (in)congruity or gap between the two sides of the TDI (supplyside ...
Mariné Roig, Estela; Martín Fuentes, Eva; Daries Ramón, Natalia (MDPI, 2017-12-05)Social media and mobile technologies have revolutionised communication and particular attention has been given to user-generated content (UGC) and the formation of online communities; however, little attention has been ...