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dc.contributor.authorDaries Ramón, Natalia
dc.contributor.authorCristóbal Fransi, Eduard
dc.contributor.authorMartín Fuentes, Eva
dc.contributor.authorMariné Roig, Estela
dc.date.accessioned2018-12-13T14:52:29Z
dc.date.available2018-12-13T14:52:29Z
dc.date.issued2016-06-01
dc.identifier.issn1139-7861
dc.identifier.urihttp://hdl.handle.net/10459.1/65317
dc.description.abstractThe role of Information and Communication Technologies (ICT) in business management is currently a topic of increasing interest to both academics and professionals. The Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the competitiveness of the tourism industry. However, evidence has been found that reveal the difficulties for the adoption of these technologies in the tourism industry and its application for effective e-commerce. Accordingly, the objective of this paper is to analyze the implementation and use of electronic commerce tools in the ski resorts of Spain and Andorra through the eMICA methodology (Extended Model of Internet Commerce Adoption) to identify opportunities arising from the use of Web 2.0 tools and improve the weaknesses identified for a more competitive management
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherUniversidad de Murcia
dc.relation.isformatofReproducció del document publicat a https://doi.org/10.6018/turismo.37.256171
dc.relation.ispartofCuadernos de Turismo, 2016, vol. 37, p. 483-487
dc.rightscc-by-nc-nd (c) Daries et al., 2016
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subjectTourism
dc.subjectSki resort
dc.subjectModelo eMICA
dc.titleE-commerce adoption in mountain and snow tourism: Analysis of ski resort web presence through the eMICA model
dc.typeinfo:eu-repo/semantics/article
dc.date.updated2018-12-13T14:52:30Z
dc.identifier.idgrec025063
dc.type.versionpublishedVersion
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.identifier.doihttps://doi.org/10.6018/turismo.37.256171


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cc-by-nc-nd (c) Daries et al., 2016
Except where otherwise noted, this item's license is described as cc-by-nc-nd (c) Daries et al., 2016