E-commerce adoption in mountain and snow tourism: Analysis of ski resort web presence through the eMICA model

Thumbnail
View/Open
Issue date
2016-06-01
Author
Daries Ramón, Natalia
Cristóbal Fransi, Eduard
Martín Fuentes, Eva
Mariné Roig, Estela
Suggested citation
Daries Ramón, Natalia; Cristóbal Fransi, Eduard; Martín Fuentes, Eva; Mariné Roig, Estela; . (2016) . E-commerce adoption in mountain and snow tourism: Analysis of ski resort web presence through the eMICA model. Cuadernos de Turismo, 2016, vol. 37, p. 483-487. https://doi.org/10.6018/turismo.37.256171.
Impact

Google Scholar logo  Google Scholar
Share
Export to Mendeley
Metadata
Show full item record
Abstract
The role of Information and Communication Technologies (ICT) in business management is currently a topic of increasing interest to both academics and professionals. The Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the competitiveness of the tourism industry. However, evidence has been found that reveal the difficulties for the adoption of these technologies in the tourism industry and its application for effective e-commerce. Accordingly, the objective of this paper is to analyze the implementation and use of electronic commerce tools in the ski resorts of Spain and Andorra through the eMICA methodology (Extended Model of Internet Commerce Adoption) to identify opportunities arising from the use of Web 2.0 tools and improve the weaknesses identified for a more competitive management
URI
http://hdl.handle.net/10459.1/65317
DOI
https://doi.org/10.6018/turismo.37.256171
Is part of
Cuadernos de Turismo, 2016, vol. 37, p. 483-487
Collections
cc-by-nc-nd (c) Daries et al., 2016
Except where otherwise noted, this item's license is described as cc-by-nc-nd (c) Daries et al., 2016