Personal selling, incentives and motivation. A systematic literature review

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2018
Author
Bullemore Campbell, Jorge
Cristóbal Fransi, Eduard
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Bullemore Campbell, Jorge; Cristóbal Fransi, Eduard; . (2018) . Personal selling, incentives and motivation. A systematic literature review. Revista Espacios, 2018, vol. 39, núm. 45, art. 8. http://hdl.handle.net/10459.1/65207.
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Abstract
The purpose of this study was to systematically examine and organize the current body of research literature that either quantitatively or qualitatively explored personal selling, incentives and motivation in a given organizational setting. We present our findings of the Systematic Literature Review on empirical studies that in the last 10 years have explored personal selling incentives and motivation. We conclude by offering suggestions for future research and practice.
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http://hdl.handle.net/10459.1/65207
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Revista Espacios, 2018, vol. 39, núm. 45, art. 8
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