Show simple item record

dc.contributorFerrer Rosell, Berta
dc.contributorGranollers i Saltiveri, Toni
dc.contributorUniversitat de Lleida. Escola Politècnica Superior
dc.contributor.authorGarrós Páez, Alba
dc.date.accessioned2018-09-14T10:47:23Z
dc.date.available2018-09-14T10:47:23Z
dc.date.issued2018-07
dc.identifier.urihttp://hdl.handle.net/10459.1/64715
dc.description.abstractThe aim of this project is to go deeper into the Internet of Things, commonly named as IoT, in order to explore the different possibilities it can offer focusing especially in marketing and providing a practical case connecting both fields of study. The IoT is already present in our lives with thousands of interconnected devices that monitor and analyze a large amount of real time data. This flow of continuous and actualized data becomes a great opportunity for marketers because it allows them to control and predict the market changes, explore new business models and create value added solutions to respond to the constantly changing customers’ needs.ca_ES
dc.format.extent58 p.ca_ES
dc.language.isoengca_ES
dc.rightscc-by-nc-ndca_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectInternet of Thingsca_ES
dc.subjectBusiness Intelligenceca_ES
dc.subjectMarketing 4.0ca_ES
dc.subjectCustomer experienceca_ES
dc.subjectIoTca_ES
dc.subject.otherInternet de les cosesca_ES
dc.subject.otherSeguretat informàticaca_ES
dc.titleInternet of Things as a marketing toolca_ES
dc.typeinfo:eu-repo/semantics/bachelorThesisca_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_ES


Files in this item

Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record

cc-by-nc-nd
Except where otherwise noted, this item's license is described as cc-by-nc-nd