The more the merrier? Number of reviews versus score on TripAdvisor and Booking.com

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Issue date
2018
Author
Martín Fuentes, Eva
Mateu Piñol, Carles
Fernàndez Camon, César
Suggested citation
Martín Fuentes, Eva; Mateu Piñol, Carles; Fernàndez Camon, César; . (2018) . The more the merrier? Number of reviews versus score on TripAdvisor and Booking.com. International Journal of Hospitality and Tourism Administration, 2020, vol. 21, núm. 1, p. 1-14. https://doi.org/10.1080/15256480.2018.1429337.
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Abstract
The aim of this research is to confirm whether there is a relationship between the number of reviews and the hotel’s score on Booking.com and TripAdvisor and whether the relationship is different depending on the geographical area. Moreover, the study endeavors to confirm whether the number of reviews influences the score on each website. With the analysis of about 13,899 hotels in 146 cities, our findings suggest that there is some lineal relationship between the amount of reviews and the score on TripAdvisor but not on Booking.com. Moreover, by regions on TripAdvisor hotels from Middle East and Africa and Asia and Pacific have a stronger relationship between reviews and score than those from Europe and America.
URI
http://hdl.handle.net/10459.1/64695
DOI
https://doi.org/10.1080/15256480.2018.1429337
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International Journal of Hospitality and Tourism Administration, 2020, vol. 21, núm. 1, p. 1-14
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