Geographic export diversification: determinants and their link with export performance
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This study examines company-specific factors that may help explain the choice of an export market strategy and explores how the selected export strategy contributes to explaining company's export performance. Concentrating on a specific area within a broad spectrum of export behaviour analysis has enabled us to examine these factors in greater depth. The results of our research, which was carried out using a sample comprising Spanish exporting companies, show that a firm's size, a firm's age and greater foreign ownership in its share capital are all determining factors for adopting a strategy geared to export market diversification. A greater level of investment in R&D and greater international commitment are also important in this regard. We suggest reinforcing these two factors because there is evidence of better export performance among firms that have a wider range of foreign markets.
Is part ofThunderbird International Business Review, 2019, vol. 61, núm. 2, p. 397-411
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