Second-order expressions were accurate enough to fit experimental results. Tomato juice apparent viscosity increased within the range of the assayed conditions, achieving the highest values at 250 Hz and 7.0 ls in bipolar mode. At the same conditions the lowest residual PME (RAPME = 10%) and PG (RAPG = 45%) activities were observed in the juice. Apparent viscosity of strawberry juices slightly rose when frequencies higher than 100 Hz and 1-ls monopolar pulses were applied to the juice. Treatments causing the greatest increase in strawberry juice apparent viscosity also led to the lowest RAPME (10%) and RAPG (75%) values. In contrast, viscosity loss was promoted under the rest of assayed HIPEF conditions despite the low RAPME values (<20%) achieved. Moreover, RAPG did not decrease below 75% throughout the range of studied conditions.