Browsing Articles publicats (Administració d'Empreses) by Subject "Web content analysis"

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Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses

Daries Ramón, Natalia; Cristóbal Fransi, Eduard; Ferrer Rosell, Berta (MDPI, 2021)

As a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available ...
Ski tourism and web marketing strategies: the case of ski resorts in France and Spain

Cristóbal Fransi, Eduard; Daries Ramón, Natalia; Serra-Cantallops, Antoni; Ramón-Cardona, José; Zorzano, Maria (MDPI, 2018)

The impacts of climate change are affecting ski tourism in Europe’s southernmost ski resorts, such as those in France, and Spain. This is leading to changes in the scheduling of activities which, in turn, imply changes ...