Browsing Articles publicats (Administració d'Empreses) by Subject "Online Travel Agency (OTA)"
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Hotels that most rely on Booking.com - online travel agencies (OTAs) and hotel distribution channels
(Emerald Publishing Limited, 2018-03-22)Purpose The purpose of this paper is to know which hotels mostly rely on Booking.com, investigating the level of presence on Booking.com around the world by country, hotel size, hotel category and managerial form. Neither ...