Browsing Articles publicats (Administració d'Empreses) by Subject "Image gaps"
Now showing items 1-1 of 1
-
Measuring the gap between projected and perceived destination images of Catalonia using compositional analysis
(Elsevier, 2018)Tourist destination image (TDI) is considered crucial when planning a trip. The aim of this paper is to propose a methodology to analyse and measure the (in)congruity or gap between the two sides of the TDI (supplyside ...