Browsing Articles publicats (Administració d'Empreses) by Subject "Image gaps"

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Measuring the gap between projected and perceived destination images of Catalonia using compositional analysis

Mariné Roig, Estela; Ferrer Rosell, Berta (Elsevier, 2018)

Tourist destination image (TDI) is considered crucial when planning a trip. The aim of this paper is to propose a methodology to analyse and measure the (in)congruity or gap between the two sides of the TDI (supplyside ...