Now showing items 21-31 of 31

    • Promoción turística de las comunidades autónomas españolas a través de las redes sociales oficiales 

      Daries Ramón, Natalia; Cristóbal Fransi, Eduard; Martín Fuentes, Eva (Turisme Comunitat Valenciana, 2014-11-01)
      En el presente artículo se pretende realizar una revisión de la literatura de las redes sociales en el ámbito turístico, conocer el nivel de implantación de las redes sociales en las Webs de las oficinas de información ...
    • Promotion of tourism through social networks 

      Martín Fuentes, Eva; Daries Ramón, Natalia (Instituto Superior de Ciencias Educativas (ISCE), 2014-03-31)
      This article analyses the current situation of the use of the Internet and social networks in tourism promotion in Catalonia by the different existing regional tourism boards. The results obtained from a survey to the ...
    • Reliability of authenticated versus non-authenticated hotel reviews: TripAdvisor and Booking.com case 

      Balagué, Cristina; Martín Fuentes, Eva; Gómez Adillón, Ma. Jesús (Universidad de Murcia, 2016-12-01)
      This study analyzes the Electronic Word Of Mouth (eWOM) in the tourism sector through TripAdvisor and Booking.com. The aim is to check whether the criticism about the lack of veracity of TripAdvisor reviews are grounded ...
    • Satisfacción y fuentes de información de los estudiantes de movilidad universitarios 

      Martín Fuentes, Eva; Daries Ramón, Natalia; Mariné Roig, Estela (Serbiluz, 2015)
      El presente trabajo estudia el perfil de los estudiantes de movilidad que acuden a una universidad pública española de dimensión media, como es la Universidad de Lleida, durante los cursos 2012/13 y 2013/14, se analiza ...
    • ¿Se parecen las puntuaciones de los usuarios en TripAdvisor con las categorías hoteleras en Europa? 

      Martín Fuentes, Eva; Mateu Piñol, Carles; Fernàndez Camon, César (Universidad de Murcia, 2018-11-21)
      Los hoteles de Europa no siguen el mismo sistema de clasificación hotelera, por lo que los criterios y los requerimientos usados para asignar las estrellas no coinciden entre países, e incluso ni entre regiones de un mismo ...
    • Sustainable tourism marketing 

      Cristóbal Fransi, Eduard; Daries Ramón, Natalia; Ferrer Rosell, Berta; Mariné Roig, Estela; Martín Fuentes, Eva (2020-03-02)
      In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to ...
    • The halo effect: A longitudinal approach 

      Nicolau, Juan Luis; Mellinas, Juan Pedro; Martín Fuentes, Eva (Elsevier, 2020-05-07)
      The halo effect is a cognitive bias whereby people form an opinion about a characteristic of an attribute of a product based on their predisposition (positive or negative) toward another attribute. No formal testing of ...
    • The more the merrier? Number of reviews versus score on TripAdvisor and Booking.com 

      Martín Fuentes, Eva; Mateu Piñol, Carles; Fernàndez Camon, César (Taylor & Francis, 2018)
      The aim of this research is to confirm whether there is a relationship between the number of reviews and the hotel’s score on Booking.com and TripAdvisor and whether the relationship is different depending on the geographical ...
    • Tourism Surveying from Social Media: The Validity of User-Generated Content (UGC) for the Characterization of Lodging Rankings 

      Martín Fuentes, Eva (Varna University of Management, 2019-03-04)
      The aim of the thesis is to determine whether online User-Generated Content (UGC) within the lodging industry validates the ranking system of any accommodation property or platform in order to create an international hotel ...
    • University students' interactions using scaffolds in two different virtual forums 

      Verdú Surroca, Noemí; Martín Fuentes, Eva (Inderscience, 2016-04-01)
      This research is based on collaborative learning processes using scaffolds. Specifically, we aim to ascertain whether there are any significant differences in students' results after following the same learning instructions ...
    • User-Generated Social Media Events in Tourism 

      Mariné Roig, Estela; Martín Fuentes, Eva; Daries Ramón, Natalia (MDPI, 2017-12-05)
      Social media and mobile technologies have revolutionised communication and particular attention has been given to user-generated content (UGC) and the formation of online communities; however, little attention has been ...