Articles publicats (Administració d'Empreses)
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Are users' ratings on TripAdvisor similar to hotel categories in Europe?
(Universidad de Murcia, 2018-11-15)European countries do not have the same hotel classification system. Therefore, the criteria and requirements used to assign star ratings to hotels do not concur among the different countries. There have been some criticisms ... -
¿Se parecen las puntuaciones de los usuarios en TripAdvisor con las categorías hoteleras en Europa?
(Universidad de Murcia, 2018-11-21)Los hoteles de Europa no siguen el mismo sistema de clasificación hotelera, por lo que los criterios y los requerimientos usados para asignar las estrellas no coinciden entre países, e incluso ni entre regiones de un mismo ... -
Fiabilidad de las críticas hoteleras autenticadas y no autenticadas: el caso de TripAdvisor y Booking.com
(Universidad de Murcia, 2016-12-01)El presente estudio analiza el Electronic Word Of Mouth (eWOM) en el sector turístico a través de TripAdvisor y Booking.com. Este trabajo pretende comprobar si las críticas sobre la falta de veracidad de los comentarios ... -
E-commerce adoption in mountain and snow tourism: Analysis of ski resort web presence through the eMICA model
(Universidad de Murcia, 2016-06-01)The role of Information and Communication Technologies (ICT) in business management is currently a topic of increasing interest to both academics and professionals. The Web 2.0 has emerged as an important source of innovation ... -
Promoción turística de las comunidades autónomas españolas a través de las redes sociales oficiales
(Turisme Comunitat Valenciana, 2014-11-01)En el presente artículo se pretende realizar una revisión de la literatura de las redes sociales en el ámbito turístico, conocer el nivel de implantación de las redes sociales en las Webs de las oficinas de información ... -
El funcionament i les característiques de la creació d'un centre d'intercanvi d'aigua a la zona del Canal d'Urgell
(Centre de Recerques del Pla d'Urgell Mascançà, 2014)Els centres d’intercanvi de drets d’aigua han estat àmpliament considerats per la literatura com instruments econòmics de primer ordre per flexibilitzar la gestió de l’aigua de reg i promoure un ús sostenible d’aquest ... -
Personal selling, incentives and motivation. A systematic literature review
(Revista Espacios, 2018)The purpose of this study was to systematically examine and organize the current body of research literature that either quantitatively or qualitatively explored personal selling, incentives and motivation in a given ... -
Nuevos lectores para nuevos medios: segmentación de los e-lectores de un cibermedio
(Revista Espacios, 2017)En este artículo se analizan los elementos que influyen en el comportamiento de compra y de búsqueda de información del lector de cibermedios. A partir de los resultados, se estudian los distintos grupos de consumidores ... -
Un crit a la paret! Els orígens del cartell publicitari: art i publicitat
(Cercle de Belles Arts de Lleida, 2012)Repàs a la història del cartell publicitari durant el període comprès entre les darreries del segle XIX i el primer quart del segle XX. -
An Empirical Application of the Trade-Off Model for Companies in the Dow Jones Industrial Average
(Scientific Research Publishing, 2014)This study develops a dynamic model of optimization of the value of the company following the postulates of the theory of Trade-Off. The model includes Bystrom formulation for calculating the cost of bankruptcy in the ... -
The economic sustainability of snow tourism: the case of ski resorts in Austria, France, and Italy
(MDPI, 2018)The purpose of this article is to analyse whether ski resorts in Europe are economically viable. Data originates from the financial statements of the 61 largest ski lift operators in Austria, France, and Italy. Descriptive ... -
Ski tourism and web marketing strategies: the case of ski resorts in France and Spain
(MDPI, 2018)The impacts of climate change are affecting ski tourism in Europe’s southernmost ski resorts, such as those in France, and Spain. This is leading to changes in the scheduling of activities which, in turn, imply changes ... -
Clústers de países prioritarios para la exportación
(Universidad del País Vasco, 2018-09-25)La importancia de la selección de mercados internacionales en las decisiones de la empresa es innegable, entretanto la literatura sobre la materia sigue siendo fragmentaria. Partiendo de las investigaciones previas, la ... -
Modelling a grading scheme for peer-to-peer accommodation: Stars for Airbnb
(Elsevier, 2018)This study aims, firstly, to determine whether hotel categories worldwide can be inferred from features that are not taken into account by the institutions in charge of assigning such categories and, if so, to create a ... -
Are guests of the same opinion as the hotel star-rate classification system?
(Elsevier, 2016)Hotel classification systems have been questioned on some occasions due to the loss of credibility of stars as a quality standard and because they are sometimes subject to outdated criteria. In any case, this system allows ... -
The more the merrier? Number of reviews versus score on TripAdvisor and Booking.com
(Taylor & Francis, 2018)The aim of this research is to confirm whether there is a relationship between the number of reviews and the hotel’s score on Booking.com and TripAdvisor and whether the relationship is different depending on the geographical ... -
An alternative approach to analyze ipsative data. Revisiting experiential learning theory
(Frontiers Media, 2015)The ritualistic use of statistical models regardless of the type of data actually available is a common practice across disciplines which we dare to call type zero error. Statistical models involve a series of assumptions ... -
Geographic export diversification: determinants and their link with export performance
(Wiley, 2018-05-30)This study examines company-specific factors that may help explain the choice of an export market strategy and explores how the selected export strategy contributes to explaining company's export performance. Concentrating ... -
Behaviour of culinary tourists: A segmentation study of diners at top-level restaurants
(Omnia Science, 2018)Purpose: The main aim of this research is to characterize the tourists visiting top-level restaurants to ascertain the profile of this type of customer, their behaviour and their influence on the destinations where they ... -
Imatge de Catalunya percebuda per turistes angloparlants i castellanoparlants
(Universitat Autònoma de Barcelona. Departament de Geografia, 2018-05-22)En el que va de dècada, s'ha multiplicat notablement el volum dels continguts en línia generats per usuaris i consumidors (UGC) junt amb l'expansió dels mitjans de comunicació socials. En el camp de l'hoteleria i del ...