Browsing by Author "Goñi Guembe, Paula"

Now showing items 1-1 of 1

Higher education as a marketable product. A critical discourse analysis of universities’ persuasive strategies to recruit students

Goñi Guembe, Paula (2014)

The new capitalist market economy is invading most of the spheres in our society and education is no exception. This paper attempts to begin to explore the impact of this social change on higher education through the ...